Polish Club branch and marketing reshuffle

She joined IBB Polonia London in 2016 under the Erasmus+ program. Along with the development of the club, she learned the role of volleyball development, developed her knowledge and her love of the sport. After five years of involvement and internal promotion, Katarzyna Strąg has been appointed Director of Marketing. Her new role sees her responsible for growing the brand of the Club, implementing the marketing strategy and maintain and developing relationships with shareholders and businesses in relation to marketing. This new role is embedded within the long term international development plans of the Club.

Strąg is a graduate of the Sports Management at Jagiellonian University in Poland. During her studies she decided to broaden her studies in a practical manner and worked with Wisła Krakow football club in the Polish Premier League. Next she embarked on the Erasmus+ program and spent three months in London as an intern at IBB Polonia London. The internship became extended into five years and worked within the club for that all of that time. She works from Poland and joins the team at various European locations depending on where the matches occur within the Champions League competition. Provided that the plan continues to evolve, the Polish branch of the Club, not only will find a permanent home by the Vistula river, but will grow her on role and increase the personnel in the office.

The new Director of Marketing has dedicated her professional life by specialising in volleyball. Over the five years, she has realised various goals for the Club and led within the role of marketing and business strategy. She has developed her marketing knowledge within training and gastronomy and fulfilled there of  Liaison Officer representing the FIVB during the World Club Championships and also as Event Manager during Champions League matches in Bełchatów organised by partners PGE Skra Bełchatów.

“Kasia has shown huge creativity, knowledge and professionalism. For the duration of our work together, she has consistently prioritised the needs of the Club, and via her dedication has developed new initiatives and found new solutions to existing problems. She intimately understands the needs of the Club, and for this reason I am convinced that her hard work will help, not only the Club, but its partners and supporters. From the very start of our work together, she has behaved in a mindful way, and so I am overjoyed at her new promotion. I am sure that our marketing future is in very safe hands and that her work will fulfil many Club objectives.” said Bartek Łuszcz, IBB Polonia London CEO.

“I am so happy with my promotion and want to thank the Directors of the club who have shown me their trust. Dedicating myself a few years ago to IBB Polonia London, I had no idea that I would work with legendary global names such as Giba, Ignaczak, Nilsson, PGE Skra Bełchatów, Modena Volley, ZAKSA Kędzierzyn-Koźle, Zenit Kazan, BBC and Polsat and this is just the tip of the iceberg. There are many new initiatives ahead of us, and so there will be many demands in the future as well as unknown situations. But for me these are motivational to more work and improving my skills whilst keeping an open mind to find a solution. I am sure the effects of my marketing work will be rewarding for the Club. Keep your fingers crossed for me!” said Katarzyna Strąg, Director of Marketing for IBB Polonia London.